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Being an influencer is turning some young Brits into millionaires.

Feb 25 2026

Being an influencer is turning some young Brits into millionaires. According to HM Revenue & Customs, a record number of young people are now earning over £1M annually, with total earnings in the billions, up 11% over the year before. While some of those high earners are still upper echelon—today’s biggest athletes, musicians, and actors—data from Lubbock Fine shows a growing share are digital creators benefiting from the rise in social media advertising spend. Algorithms have made it possible to scale visibility and income at a speed that wasn’t possible before. But that same speed comes with risk. Experts warn that as quickly as money can be made online, it can also disappear, especially for young earners navigating sudden wealth without long-term financial planning. (The Times)

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