Crocs is the latest brand betting that anti-AI sentiment resonates with Gen Z.The brand just launched “Wonderfully Unordinary,” its first new global campaign since 2017. The central 90-second spot follows faceless mannequins who come alive after being fitted with Crocs, gradually becoming human as they explore the real world. The tagline “Let your human out” doesn’t mention AI explicitly, but the mannequins shedding robotic tendencies feels like a deliberate nod. It joins recent campaigns like Almond Breeze mocking AI ads and Equinox’s “Question Everything But Yourself” contrasting AI fakery with real physical effort, by positioning the experience of their products as something tech could never replicate. The brand plans to expand on this theme throughout 2026 with retail activations, influencer partnerships, and a global push. (Marketing Dive)
🔍 YPulse predicted: Brands will emphasize their humanity as Gen Z becomes AI detectivesÂ
