A fan-made Dr Pepper jingle is taking over TikTok. TikTok creator @romeosshow posted an improvised theme song on Dec. 23 with lyrics as simple as they are catchy: “Dr Pepper, baby / is good and nice.” The original clip has hit 12.6M total TikTok views and sparked an unpredictable wave of musical collaborations. Gen Z is adding to it by combining the audio with autotune, backup vocals, and full instrumentals over the original—musician @Iam_burrell’s version alone racked up 4.7M TikTok views. Brands have also joined in, making comments like Indeed who wrote “You’re hired” on the original creator’s post. Viewers are calling for Dr Pepper to make it a Super Bowl spot, with some jokingly threatening to boycott until the original creator gets paid—for work they did spontaneously. This is a major reminder that the best brand moments often come from fans, not agencies. (Daily Dot)
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