These four brands were name-dropped in viral songs and fan content, then turned it into marketing… TL;DR: The majority of young consumers think brands should comment on viral content to stay relevant Some brands have been doing just that by quite literally incorporating viral songs that mention them into their marketing and campaigns Brands should embrace the organic viral moments that spotlight their brands and amplify them in larger ways YPulse’s Pop Culture Redefined trend report found that 61% of 13-39-year-olds like when brands make memes based off of pop culture and in some cases—and brands have created exclusive product...