4 Brands That Took Their Viral Songs & Made Them Whole Campaigns

These four brands were name-dropped in viral songs and fan content, then turned it into marketing… TL;DR: The majority of young consumers think brands should comment on viral content to stay relevant Some brands have been doing just that by quite literally incorporating viral songs that mention them into their marketing and campaigns Brands should embrace the organic viral moments that spotlight their brands and amplify them in larger ways YPulse’s Pop Culture Redefined trend report found that 61% of 13-39-year-olds like when brands make memes based off of pop culture and in some cases—and brands have created exclusive product lines to capitalize off viral moments. But we also found that 62% agree: “Brands should comment on viral pop culture events to stay relevant with my generation,” and “making content playing off of trending memes” is a top way that they think brands should get their generation’s attention. So, it’s not just that brands can participate in trending memes, they can also create content that plays off viral moments...