Tim Hortons hosted a plushie pop-up just like the Jellycat diner. YPulse has reported on the NYC Jellycat experience drawing in young visitors from around the world as they pretend to be served up their exclusive plushies. Tim Hortons took a bit more than a page from their book in their recent pop-up, selling food-shaped plushies that are “prepared” by order. For Gen Z loyalists, the experience re-engages them for more excitement—which the brand is looking for as this pop-up aligns with its first-ever standalone merch shop. It’s also likely testing how far their brand name goes in purchases outside food, whether that’s clothing, toys, or more. Of course, the theatrical nature of cooking up a plushie is built for social media content, and for Canadian shoppers who can’t visit the Jellycat original, it gives them something just as exclusive to share. (6ix Retail)
👀 Read more from YPulse: What Toys Are Gen Z Adults Buying Themselves?
