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What Toys Are Gen Z Adults Buying Themselves?

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Gen Z adults are buying more toys for themselves than even Millennials did at their age…

 

TL;DR

  • The number of Gen Z young adults and Millennials buying toys for themselves is increasing
  • They’re purchasing toys to help connect with childhood memories and decompress during tough times
  • Toy companies are responding with marketing, collectible editions, and partnerships that resonate with older audiences
Gen Z and Millennials are driving the rise in nostalgia-inspired purchases. They’re fueling the kidulting trend, participating in activities traditionally meant for children, and reconnecting with toys, games, and kids’ media. In fact, YPulse’s Kidulting trend report shows 85% of 13-39-year-olds play with games or toys. Young adult Gen Z in particular is actively seeking...

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