Gen Z might be able to trust their money with MrBeast. Between being YouTube’s most-subscribed creator (446M) and Gen Z’s favorite content creator, no business has been off limits. Now, after buzzy headlines about a potential phone service, he’s also filed a trademark for “MrBeast Financial,” with plans for “a range of banking, financial advisory, crypto exchange, and other services.” The move is the latest expansion of successfully turning his personal brand into a full-scale business empire—including MrBeast Burgers, chocolate brand Feastables, and lunch kit Lunchly—putting him one step closer to a full-on lifestyle brand. Gen Z often trusts creators more than corporations, so the idea of banking with their favorite isn’t far-fetched. In fact, with his massive budget videos, they might feel he’s actually more trustworthy than traditional institutions. MrBeast fans have time to wait before they can get a line of credit at a MrBeast bank, but if successful, this could mark a shift where financial loyalty follows fandom. (Rolling Stone)
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