Greggs is opening a pub in the U.K. The bakery chain’s new experimental pub will be inside a Newcastle department store, and will be open until February. This pop-up restaurant will serve traditional British food but will also have some surprising Greggs-inspired classics, such as “yum yum bread.” It’s another example of the many creative collabs that Greggs have successfully built over the years, from a champagne bar to a home décor line. Greggs is a staple in British culture, and YPulse research shows the bakery is British Gen Z’s sixth favorite fast-food chain. (Restaurant Online)
👀 Read more from YPulse: Where Are European Gen Z’s Third Places?
