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Western Europe

Where Are European Gen Z’s Third Places?

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Most European Gen Z do have a third place, and these spaces are the most popular for their outside-home hangouts…

TL;DR

  • Most European Gen Z already have a third place, but they still want brands to create such spaces to build meaningful connections with new people
  • European Gen Z’s current most popular third place is the park
  • This gen also favors third places where they can eat and drink like restaurants, bars, and coffee shops
YPulse predicted that in 2024 we’d see more brands competing to become Gen Z’s third spaces, and we’re already seeing examples proving the trend is picking up. A third place is a space where people can go, talk to others, and connect deeper over a shared activity. And to better understand how young people connect...

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