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Off-app resellers—in DMs and newsletters—are curating vintage for Gen Z.

Sep 30 2025

Off-app resellers—in DMs and newsletters—are curating vintage for Gen Z. For young secondhand shoppers, what really earns them bragging rights is finding a one-of-a-kind item with a story. But while anyone can shop eBay or the local thrift, a new type of private curator network is emerging. From Instagram DM requests to Substack newsletters like Viv Chen’s The Molehill to WhatsApp “whisper networks” run by sample-sale insiders, shoppers can get guaranteed uniqueness or even hyper-specific pieces through a one-to-one transaction. In YPulse’s recent 10 Trends to Know report, we also told you about in-person closet sales and sample sales being a site of community, insider tips, and the thrill of discovery for young shoppers—and this may be the next iteration of their shopping experience. (Bustle)

👀 Read more from YPulse: The Real Appeal of Secondhand Shopping to Gen Z

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