Hilton’s “Guest Quests” turns hotel stays into faux video games. The campaign aims to give Gen Z and Millennial travelers a feeling of “main character energy” through a choose-your-own-adventure style story in TikTok format. Each starts with a cheeky mission like getting over an ex, while on-screen gaming prompts and energy bars complete the visual. Along the way, influencers like Connor Wood, Hannah Berner, and Love Island USA star Kordell Beckham pop up as guides, showing off hidden perks from rooftop bars to secret sound bathrooms. Hilton sees the series as a way to spotlight Motto’s city-center hotels in particular, and “blur the lines between travel content and cultural storytelling.” (Marketing Dive)
👀 Read more from YPulse: Want to Tap Into Gen Z’s Gaming Worlds? Here’s How 5 Brands Did It
