YPulse has said before that Gen Z isn’t just gaming for fun—it’s a core part of their lives. And what they do inside virtual worlds is shaping everything from their entertainment choices to their fashion, even their real-world spending habits. It’s no small number who this applies to either; between gaming on a console, computer, or smartphone, all young people play video games in some capacity. And they’re not just open to brands being there—they expect it: 51% 13-17-year-olds and 48% 18-24-year-olds agree, “All brands should get involved in video games.” So, in YPulse’s Gaming Marketing Playbook, we break down 13 of the most effective strategies for advertising in video games, diving deep into the marketing efforts that feel most natural to the gaming experience. For years, YPulse has stressed that the future of marketing is inside video games, and brands that understand that will have the best chance forming real connections with these young consumers. Our data shows video games rank as the second top place that both teens and...
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