Mary Kay launched a new campaign to reintroduce itself to a younger audience. With more than 60 years in the beauty industry, the brand knows the stereotypes that have followed them around: “pyramid scheme,” “just for grandmas,” and the like. But its new campaign is designed to flip that script completely. They’ve released a digital series featuring “Miss Conceptions,” a funny and relatable spokesperson who tackles those long-standing myths head on. In the first video, “No Filters, Just Facts,” she says, “Mary Kay is for everyone, not just your Nana, but shoutout to her anyway.” They’re also introducing customizable skincare, an AI-powered foundation founder, and sleeker packaging in hopes of showing they’re just as trend-forward as the young consumers they’re targeting. (NewBeauty)
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