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The Top 10 Beauty Brands According to Gen Z Females

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YPulse’s Brand Tracker shows the top 10 beauty brands for Gen Z females rank highly for being in tune with what this demographic cares about...

TL;DR

  • e.l.f. Cosmetics is the top beauty brand for Gen Z females
  • Rare Beauty has earned a top spot for its ability to feel personal to Gen Z consumers, rather than like just another celebrity brand
  • With minimal makeup trending, brands like Aquaphor and Burt’s Bees rank for their simple, yet multifunctional products
The beauty industry is constantly evolving, with new trends and quirky products popping up every day—think glossy skin, watercolor blush, or even hair perfume. And Gen Z females are at the forefront of this innovation. Thanks to these trendsetters, more techniques and must-try products are emerging all the time. They’re not merely binge-watching tutorials; they’re...

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