Rare Beauty and Tajín teamed up for a limited-edition beauty set. As one of Gen Z’s favorite beauty brands, Rare Beauty knows how to win over young consumers. This time, they tapped into the gen’s love of foodie culture with their latest Cheek & Lip Set inspired by the hues of Tajín Clásico Seasoning and Tajín Chamoy Sauce. In multiple social media posts celebrating the launch, Selena Gomez said she puts the seasoning on everything as it was a part of her own childhood, so the partnership felt like a natural fit. Of course, they’re not the first beauty brand to position their products with food in an attempt to create an appetite for the brand, but given their immense popularity among Gen Z and a surge in spicy snack popularity recently, the Tajín collab is sure to be a hit. (USA Today)
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