Disney is looking for fresh ideas to reel in Gen Z guys. With Marvel and Lucasfilm struggling to excite young men, the studio is pushing for new original movies—think action-packed adventures and treasure hunts—to score 13-28-year-old viewers. Disney has already been experimenting with new partnerships where this audience is more engaged, like investing in Fortnite to connect its characters with gamers. And while the company still dominates box offices with hits like Avatar: The Way of Water, capturing Gen Z boys means moving beyond legacy franchise names and creating content that feels genuinely exciting for them. Rival studios like Warner Bros. are doing this well, having had success tapping into both Gen Z nostalgia and current gaming culture with hits like The Minecraft Movie drawing huge audiences and creating viral moments. (Variety)
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