Kendall Jenner’s 818 Tequila is launching mini products to reach Gen Z.They’re the latest brand to tap into Gen Z’s “little treat culture” with 818 minis, 50ml bottles of the brand’s Resposado and Blanco products. And yes, shooters have been around for decades, but now it’s an accessory! While the minis are a permanent product, they’re also rolling out limited-edition, collectible 818 Mini Bag Charms that hold the tiny bottles. The new offerings aim to tap into Gen Z’s love for mini products, their desire for small indulgences, and their obsession with bag charms all in one. The brand says they’re targeting Gen Z and Millennial consumers “who are looking to do things like celebrate a bachelorette party or have a girl’s night in,” where the drinks are as much about aesthetic as taste or buzz. (Marketing Dive)
👀 Read more from YPulse: Subculture Series: How Mini Brands Got Gen Z and Millennials Buying Tiny Toys
