McDonald’s launched a VR world for young consumers. McDonaldland in Meta’s Horizon Worlds lets users explore themed zones, play mini-games, collect hidden items, and interact with classic McDonald’s characters, with a real-world tie-in meal kit available, too. While the graphics are simple, even reminiscent of low-quality games of the early 2000s, the move shows the brand experimenting with new digital spaces and seeing the potential of VR. It also taps into young consumers’ appetite for interactive brand experiences—YPulse data shows 56% of 13-39-year-olds think all brands should get involved in video games. (Social Media Today)
👀 Read more from YPulse: Want to Tap Into Gen Z’s Gaming Worlds? Here’s How 5 Brands Did It
