Millennials are fueling the rise of exclusive fitness communities. Earlier this year, YPulse reported that some young people are entering high-end wellness spaces where self-care is the new status symbol—but it’s not just young Gen Z. In cities like New York, Millennials’ interest in defining their lifestyle with fitness has made it so boutique studios like Tera and Dogpound are offering more than just a workout, they’re selling a sense of belonging. But these “fitness communities” are getting even harder to join due to the demand. With invite-only policies, personalized class experiences, and tight-knit social environments, these spaces are attracting tons of young people who are willing to pay a hefty price tag for community, connection, and clout. (Business Insider)
👀 Read more from YPulse: How Gen Z and Millennials Are Redefining Wellness
