Pacsun’s “Denim Days” campaign is aimed at Gen Z who love the mall. The brands latest campaign is focused on younger generations “rediscovering mall culture”—YPulse data shows 50% of Gen Z visit malls on a monthly basis. So, Pacsun is promoting their jeans and fall collection through mall-inspired photoshoots and TikTok livestreams at its flagships. It also, of course, taps into the influence of creators like The Williams Twins and Alana Champion, with content of them styling pieces such as baggy low-rise jeans and popular bootcut styles. (On an influencer trip to Wyoming.) The brand is also participating in TikTok Shop’s Super Brand Day, using livestreams and shoppable content to connect with its audience in real time. (Marketing Dive)
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