Gen Z and Millennials in the U.K. are reportedly fueling a cycling boom.

Gen Z and Millennials in the U.K. are reportedly fueling a cycling boom. Strava’s recent report shows an 80% increase in cycling participation in the U.K. among under-35-year-olds since 2019. According to the study, younger gens are attracted to the social aspect of cycling, and many decided to join a local cycling clubs to connect with fellow riders. Another key finding is that more women are participating in this cycling boom: the number of women cyclers increased by 20% since 2019. (Endurance)

👀 Read more from YPulse: The Top 10 Sports Leagues Gen Z Europeans Are Fans Of