Gen Z and Millennials in the U.K. are reportedly fueling a cycling boom. Strava’s recent report shows an 80% increase in cycling participation in the U.K. among under-35-year-olds since 2019. According to the study, younger gens are attracted to the social aspect of cycling, and many decided to join a local cycling clubs to connect with fellow riders. Another key finding is that more women are participating in this cycling boom: the number of women cyclers increased by 20% since 2019. (Endurance)
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