BuzzBallz is becoming one of Gen Z’s favorite drink brands in the U.K. While young people in the U.S. have embraced them for the high alcohol content and colorful, Instagram-worthy design since 2009, Gen Z in the U.K. are now making it astaple for pre-drinks, festivals, and weekend hangouts. Since its global rollout in 2022, as well as it’s acquisition by Sazerac (one of the largest spirits companies in the U.S.), the brand has surged in popularity, becoming the fastest-growing ready-to-drink brand in the U.K. thanks to TikTok virality, taste-test trends, and strong influencer partnerships. Its portable design and playful branding especially have made it a hit in student flats and supermarket aisles alike, with sales “skyrocketing” and visibility growing both online and in stores. (The Drinks Business)
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