Speaking of TikTok ads, the platform says in-stream shopping has seen a dramatic increase. According to TikTok’s internal data, TikTok Shop sales in the U.S. are up 120% compared to last year, with beauty, health, and electronics among the most-shopped categories. More users are discovering and buying products through creator-led livestreams and shoppable videos, with 76% of shoppers having made a purchase during a livestream. (Just as YPulse predicted!) This jump could be due to young consumers’ engagement with TikTok Shop, as YPulse data shows 46% of 18-24-year-olds alone have used it—with clothes and beauty products among the top things they’ve purchased there. To keep the momentum going, TikTok is adding new seller tools for personalized guidance, along with promotions like “Deals for You Days” and price match guarantees. (Social Media Today)
👀 Read more from YPulse: How Many Gen Z Actually Use TikTok Shop
