Chamberlain Coffee and Pinterest are teaming up. The brands creating a limited-edition Sea Salt Toffee coffee blend and exclusive merch marks Pinterest’s first-ever co-branded product since launching 15 years ago. It’s a fitting collab as Emma Chamberlain, a longtime Pinterest fan herself, designed the campaign using the platform’s highly searched “Fisherman Aesthetic” trend as inspiration. (Which we told you to look out for this year, and recent seafood styles prove is coming true!) YPulse data shows Pinterest draws in 41% of 13-39-year-old females as users, often because of its status as a non-traditional, more quiet social media platform, so there’s no doubt they’ll happily sport some merch from the aesthetic epicenter. The collection is available online and at Chamberlain’s new L.A. café, and includes coffee cups, keychains, and tote bags—the kinds of accessories Gen Z loves. (WWD)
👀 Read more from YPulse: How Gen Z Teens are Driving Pinterest Usage—and What They Post
