Jack in the Box tapped T-Pain for a Fortnite event to promote their new Munchie Meal. The collab is part of Jack in the Box’s “So Munch More” campaign, which leans into gaming and pop culture to connect with late-night snackers. Fortnite players will be able to explore a custom “Jack Zone Wars” map that shrinks them onto T-Pain’s oversized gaming desk, where they battle among giant snacks, controllers, and monitors while T-Pain and the Jack Box mascot play along. A competition in the map will stream live on Twitch June 26, where fans who manage to defeat T-Pain’s own “Team Pain,” made up of himself and three gaming streamers, will score free Munchie Meals. The campaign also features exclusive in-game perks (like power-ups and special weapons) and influencer tie-ins—all meant to position Jack in the Box as a go-to for gamers’ late-night cravings. (Marketing Dive)
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