TikTok is addressing the climate impact of ads. By partnering with Scope3, whose goal is to make it easy for brands to measure their emissions across the advertising supply chain, TikTok is offering advertisers a new layer of accountability for their environmental impact. The move comes as more brands seek to meet internal climate goals and appeal to Gen Z, as the majority believe that corporations should take more responsibility for fighting climate change, according to YPulse’s Sustainability report. Through Scope3’s tools, advertisers can access data on how their campaigns impact the environment—from server usage to digital energy consumption. Of course, it’s up to brands to act on the information, as TikTok users themselves can’t see the data. (Tubefilter)
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