OpenAI and Mattel are teaming up. The powerhouse companies are bringing generative AI to toy making, planning to release a “spectrum of physical products and some experiences.” While neither company has revealed exactly what’s coming, Mattel says the goal is to use AI to drive fan engagement “in a safe, thoughtful, and responsible way.” Additionally, according to Mattel’s Chief Franchise Officer, the deal won’t involve Mattel handing over control of the brand—instead, Mattel will use OpenAI’s tech to drive innovation in its own products. This could mean anything from AI-assisted storytelling to new tech-enabled ways kids and fans interact with brands like Barbie, Hot Wheels, or Polly Pocket, who fall under the Mattel umbrella. (TechCrunch)
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