Starbucks is hopping on the protein craze with a new protein-infused cold foam. ICYMI, young people are in their protein-obsessed era: YPulse’s Food Shopping and Trends report shows “high protein” is the number one grocery label most likely to influence what Gen Z and Millennials buy, and brands are taking notice. Starbucks’ take is a new Banana Protein Cold Foam with 15-18 grams of protein, fit to top any drink on their menu. It’s a move that could bring in younger customers who love an everyday little treat and are looking for an easy protein fix at the same time—because it’s already backed by customer behavior. According to Starbucks, some customers have been bringing in their own protein powders to mix into drinks. While the launch date for the banana version is still under wraps, Starbucks has confirmed that chocolate and unflavored versions are also in the works. (Fast Company)