Kyla Scanlon is one of Gen Z’s favorite financial commentators on TikTok. The 28-year-old financial writer and content creator is known for “making honest financial commentary cool.” She started creating educational content during the pandemic, using TikTok and Instagram to break down complex economic issues in understandable terms—from inflation and interest rates to the housing crisis and labor market shifts. She even coined the viral term “vibecession” to explain how the economy can look good on paper while still feeling awful to everyday people, especially young ones. Her background in finance and economics, including time working in asset management, has shaped her pro-capitalism perspective, but she understands that Gen Z approaches the system with anxiety and skepticism. Instead of pressuring her peers to get ahead, she explains why the system feels broken and how they can still find power within it. (The Free Press)
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