Lola Bute is the U.K.’s latest Gen Z It girl. The emerging fashion designer has captured the internet’s attention after her “How Lola Can You Go?” themed 25th birthday bash became the stuff of legends. Held on her family’s Scottish isle and attended by celebrities like Sienna Miller, the event showcased the same flair for dramatic fashion that defines her co-founded clothing line Debute. But beyond her party-girl persona, Bute has weathered significant personal tragedies, which led her to establish the Eternity Movement charity addressing mental health stigmas. Now comfortable in her own skin after years of trying on different identities (she once insisted on being called Cinderella), Bute represents Gen Z’s online ideals—blending fashion innovation, authenticity about mental health struggles, and just the right amount of internet-breaking glamour. (ELLE)
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