Netflix hosted a bookstore pop-up for the final season of You. The event gave fans the chance to step inside the show’s iconic bookstore, Mooney’s. For two days only, the SoHo spot was transformed into a dark and moody replica of main character Joe Goldberg’s world—complete with a scavenger hunt to access a walk-through of his secret stash of victim memorabilia. (Including a photo op in his glass vault.) Some lucky fans were even surprised by Penn Badgley himself on opening day as he showed up to snap photos and talk with fans. The event was meant to inspire hype for the release of season five which dropped yesterday—and we know Gen Z is always down for a pop-up. (USA Today)
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