Mushrooms—not the pyschedelic kind—could be Gen Z’s next big wellness trend. YPulse has long reported on young people’s journey to redefine wellness including a shift towards sobriety. Now, in place of other substances to de-stress, functional mushrooms have surged in popularity, creating a market projected to reach $23.3B by 2030. According to the New Hope Network’s Nutrition Business Journal, Gen Z is +10pts more likely to consume mushrooms than their older counter parts, and is drawn to different varieties for different reasons: Lion’s Mane for focus, Reishi for calming effects, Chaga for immune support, and Cordyceps for energy, to name a few. They’re consuming them in everything from beverages, gummies, and capsules to power blends, and with healthy beverages on the rise, mushroom-infused drinks could become a new trend for brands to join. (Newsweek)
👀 Read more from YPulse: How Gen Z and Millennials Are Redefining Wellness
