Coach just became the WNBA’s first handbag partner. Last month, YPulse told you that young people’s interest in women’s sports was at an all-time high, with young sports fans +5pts more likely to watch women’s sports this year than last year, bringing viewership to 55%. Now, with WNBA standouts like Caitlin Clark and Angel Reese topping Gen Z’s favorite athlete lists, brands are lining up to get involved. Coach is teaming up with the WNBA for several events throughout their season, starting with the 2025 WNBA Draft, where they sponsored the “orange carpet.” The brand will also dress top prospects like Paige Bueckers and be a visible partner at WNBA All Stars, Pride events, and even Fashion Week. With revenue up 11% in 2024, Coach sees this as more than a brand play; it’s a cultural moment to support the growing influence of women athletes in fashion. (BoF)
👀 Read more from YPulse: Who are Gen Z’s Favorite Athletes?
