LEGO is launching a festival for Gen Alpha in the U.K.

LEGO is launching a festival for Gen Alpha in the U.K. Legoland will host “the world’s first child-first festival” in May at Legoland Windsor, just outside London. To cater to kid’s (and adult visitor’s!) many hobbies, they’re dividing the activities into five zones: music, creativity, dance, gaming, and chill out. Each space offers unique LEGO-related activities like playing a LEGO guitar or gaming on Lego City Undercover, catered specifically for Gen Alpha. We know from YPulse data that tweens already loves LEGO and think of the brand as one of the coolest out there. (Timeout)

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