Decathlon wants to become a fashion brand. The French sports brand is officially launching a clothing line intended for everyday wear, expanding beyond its traditional sportswear. The new collection includes basic clothes like sweatshirts, t-shirts, zip-up jackets, and leggings—which, yes, are mostly athleisure—designed to better match current fashion trends with looser cuts, sustainable materials, and contemporary colors. Decathlon’s move to integrate fashion and sports aims to fill what they identify as a gap in the French (and European) market for more stylish and functional everyday clothing at affordable price. (FashionUnited)
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