Plushies (not just cute ones) are Gen Z’s new accessories. Bag charms have been trendy for a while now, as well as kids’ characters having a big presence in fashion. But now, Gen Z is wearing plushies on their keychains and hanging off their purses—even young celebs have them on their designer bags. The nostalgic, playful accessories aren’t just traditionally cute plushies like teddy bears and Hello Kitty, though. Chinese brand Pop Mart’s Labubu dolls are swinging from purses everywhere recently; the stuffed characters have sharp teeth smiles that might seem strange to older gens, but are going viral with Gen Z. The draw seems to be showing their personal aesthetic while keeping things fun and even comforting by embracing childlike interests. (Who What Wear)
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