Ballet pumps are being turned into trainers, thanks to Gen Z. The latest shoe trend is “sneakerfication” of other styles, and it’s now hitting ballet pumps. According to fashion experts, Gen Z is attracted to the elegant “rich grandma” style, which embraces vintage sophistication. But while they like the grace of ballet flats, they also don’t want to miss out on functionality and comfort, hence the rise of the ballet-sneakers. Designers like Simone Rocha and Cecilie Bahnsen have pioneered this style, and the trend has also recently been embraced by outdoor specialists like Salomon through collaborations with brands such as MM6 Maison Margiela and Comme des Garçons. (Vogue)
📊 YPulse data: 36% of European 13-39-year-olds describe their personal style as comfortable
