Wayfair is adding generative AI to make home shopping more interactive. The “Muse” tool uses artificial intelligence to create images of rooms based on search terms, like “sleek kitchen” or “modern living room,” linking directly to products from Wayfair’s catalog. It’s not their first push for AI, with their previous Decorify letting users upload their own room photos to get personal style suggestions. And Wayfair isn’t alone; retail giants like Poshmark, Walmart, and Nordstrom have all integrated similar tools to make shopping easier or more interactive. It’s all certainly geared in part toward Gen Z, who are open to utilizing AI for product discovery, price comparisons, and gift ideas when shopping across socials and brand sites. (Retail Dive)
📊 YPulse data: 51% of 13-39-year-olds use AI to help discover new products when shopping
