Gen Z is rebranding dramatic storytimes into “lore.” For Gen Z, “lore” describes the stories or details that really define someone’s identity, and sharing it has become their favorite way to talk about these parts of their lives, from personal struggles to secondhand gossip. But not just with their close friends; now, they post “lore drops” on TikTok, and influencers and creators use these personal stories to connect with their audience. Many are sharing family lore like their parents’ untold (and maybe traumatic) experiences, fashion lore showing their embarrassing Y2K fashion mistakes, or even “crazy ex-boyfriend lore” sharing their breakup stories. As the term grows in popularity, we can add this to the list of Gen Z rebrands which make everyday habits more interesting, and that brands are surely jumping onto soon. (WSJ)
🔍 YPulse predicted: In 2025, more brands will create lore and niche characters (yes, we called it lore first!)
