Gen Z is ditching capital letters. Turning off auto-caps isn’t just a trend, it’s the new normal. For young people, writing with lowercase letters feels more natural, making texts, captions, and even emails look effortless and authentic. (And we know how much Gen Z values being authentic in their online presence.) Some say skipping capitals makes messages feel less serious or intimidating, while others just like the way it looks. But while it may have started as a style choice, it’s become a cultural shift. Now, even brands have leaned into the vibe, using all lowercase in social posts or even official headings (like Spotify’s playlist titles) to connect with Gen Z by mirroring their style. But even though lowercase dominates everyday convos, most still flip back to proper capitalization when it’s time to be professional. (The Guardian)
📈 YPulse reported: Brands should mirror the way that young consumers post on social media
