Travel app Klook is pulling in Gen Z through social media and influencer collabs. Millennials and Gen Z travelers are primarily driving Klook’s growth, making up 70% of its user base—and more than 80% of bookings. And most bookings are happening on mobile, so the platform promotes through moves like a partnership with TikTok that allows users to book directly through the app and collaborating with more than 20K influencers, offering commissions and sponsored trips to drive engagement. Plus, they know social media has become one of young users’ go-to search tools, with platforms like TikTok and Instagram driving travel decisions, so they’ve pushed social search tool to capitalize on this shift. As younger travelers prioritize personalized, experience-driven trips, the company is leaning into this trend, too—backed by a fresh $100M in funding, pushing its total past $1B. (Bloomberg)
📊 YPulse data: 40% of 18-24-year-olds use social media more to plan their trips than Google
