Gap’s new collab with Harlem’s Fashion Row celebrates diverse designers. Launching Feb. 14, the lineup merges five Black designer’s creative vision with Gap’s signature styles. And while it was being worked on last year, the collection announcement comes at a time when many major retailers are stepping back from DEI efforts—but Gap is doubling down on inclusivity. This commitment is reflected in its other recent collabs with brands like LoveShackFancy, Cult Gaia, and Madhappy too, all aimed at engaging younger consumers. And we know that matters to Gen Z; this generation values brands that consistently take real, meaningful action on their values. (Fashionista)
📝 YPulse reported: 77% of 13-39-year-olds say it’s important the brands they purchase from “reflect diversity”
