Bink’s “Day Bottle” is the new “status water bottle.” As water bottles became a trend cycle, there were first lines for limited edition Stanley tumblers, then drama over switching caps on Owala water bottles. Now, TikTok is gushing over the brand Bink and their glass bottles with 17 colors of changeable silicon covers. Like other water bottles before them, they’re particularly popular with young women and in workout communities—as one TikToker points out, they’re popping up as the “cool girl” symbol at Pilates classes. Bink is also available in exclusive colors at Target, and offers customization through individual caps, covers, and straws, which adds to the allure. (Business Insider)
📊 YPulse data: 66% of 13-39-year-olds say social media was the last place they saw or heard a product recommendation that led them to buy the product
