Nike’s “So Win” ad highlighting young female athletes was the Super Bowl’s most-viewed. As the brand’s first Super Bowl commercial in over 25 years, Nike is calling “So Win” its “new anthem.” The ad shows some of the most successful female athletes today—Caitlin Clark, Jordan Chiles, Sha’Carri Richardson, and more—while recent Grammy winner Doechii lists off negative limitations women face. But each is turned on its head, showing that all these women have exceeded what others may believe possible for them, whether filling stadiums or being emotional while still being strong. The final tagline, “Whatever you do, you can’t win. So win,” clearly resonated, as the ad reportedly “helped the brand generate the most social media engagement of any advertiser.” (Cosmopolitan, Adweek)
📊 YPulse data: 62% of 13-39-year-olds agree, “Women’s sports are just as interesting as men’s sports”
