Ms. Rachel will soon be on Netflix. Netflix has historically struggled to attract and retain younger audiences, but today’s announcement is a huge win for young parents. While the Ms. Rachel episodes on Netflix will be previously released content from her YouTube channel, hosting them on Netflix eliminates the need to visit YouTube for kids content, centralizing it with other favorites. This move aligns with Netflix’s strategy of expanding its content of kids’ programming, which already includes YouTube-born hits like CoComelon. Despite viewing YouTube being one of its biggest competitors, Netflix’s collaboration with creators like Ms. Rachel could signal a shift in the industry. (Business Insider)
📊 YPulse data: 47% of young parents say their kids use Netflix to watch video content weekly or more often
