The “unrecognizable makeup” trend is TikTok’s latest beauty craze. Originally popularized by @bellaanderrson, her video with nearly 20M views shows off a transformative makeup look that leaves her looking “unrecognizable.” Since she posted it on January 4, thousands have joined in and the hashtag #UnrecognizableMakeup already boasts over 3K posts. Anderson even shared a follow-up tutorial after her video went viral, which has since racked up almost 7M views, pushing the trend further. The comment sections of these videos are praising the transformations and of course asking everyone for step-by-step guides on their approach. Though it’s only been a few days, beauty brands will certainly be responding soon, as they should tap into this viral moment. (TikTok)
📊 YPulse data: 59% of 13-39-year-old females watch makeup tutorials online
