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Bath & Body Works is bringing back sweet memories with its new Sweethearts-inspired collection.

Jan 15 2025

Bath & Body Works is bringing back sweet memories with its new Sweethearts-inspired collection. Bath & Body Works has turned personal care into merch before, going viral last year for their Bridgerton collection. On Monday, the brand unveiled its limited-edition “4Ever Sweet” collection, inspired by the iconic candy hearts that have been a holiday staple for years. The collection includes 20 products and accessories, even spanning into home décor items like candle holders, socks, and a sponge that says “Be Mine.” For beauty and fashion fans, the collab offers themed buys from lip oil to a retro-inspired crossbody bag featuring the classic Sweethearts logo. (Bustle)

📊 YPulse data: 24% of 13-39-year-olds who’ve bought merch bought it from a specialty store

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