Bumble’s first celebrity lifestyle feature is Amelia Dimoldenberg, creator of Chicken Shop Date. Between new year’s and Valentine’s Day is a busy season for dating apps, so Bumble is starting a year-long series highlighting celebrity content on dating tips and hacks. And who better to kick it off than the viral star and podcast host already known for going on “dates” with celebrities? Viewers are obsessed with her date chemistry as it is, and the partnership focuses on dating authentically—encouraging users to be themselves instead of pretending to be what others want to see. In the upcoming videos, Dimoldenberg will share her “golden rules,” “dos and don’ts,” and “flirty firsts” for dating. This launch represents Bumble’s shift towards more lifestyle content that blends dating with cultural elements in their advertising, rather than just pushing more matches. (Adweek)
📊 YPulse data: 34% of 18-39-year-olds prefer that branded content is how-to videos / tips when they partner with influencers
