A new gaming controller design is offering both sustainability and customization to young gamers. While the gaming community often prioritizes constant upgrades for performance, young gens of gamers are also concerned about their environmental impact. And while gaming might not be an industry many focus on for waste reduction, PA Consulting’s new Lattice Controller suggests room for growth. The brand allows gamers to design their own controller using AI, and simplifies repairs, replacements, and upgrades, promoting longevity and reducing waste. The brand found that 73% of Gen Z and Gen Alpha gamers value sustainability, even at the cost of some performance. By focusing on customization and sustainability (two things we know young people love!), the Lattice Controller design aims to align with the values of this more conscientious gen while still enhancing their gaming experience. (Design Week)
📝 YPulse reported: Gen Z and Millennials are increasingly seeking immersive and personalized gaming experience
