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A Spanish New Year’s tradition went viral on TikTok.

Jan 08 2025

A Spanish New Year’s tradition went viral on TikTok. An ancient Hispanic ritual known as “uvas de la suerte” (meaning the grapes of luck) is believed to bring good things for the new year, especially for singles wanting to find love. The challenge consists of eating 12 grapes (symbolizing each month of the upcoming year) one by one during the 12 strikes of midnight on New Year’s Eve. Gen Z turned the tradition into a viral challenge this year, using hashtags like #12grapes and #grapeschallenge to share their videos on TikTok. (The Independent)

 📊 YPulse data: 39% of European 13-39-year-olds are single

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